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The Nike AM90 Sound

When the Air Max launched in 1987, it was a revolution. It became an instant classic, on and off the track.

When the Air Max launched in 1987, it was a revolution. It became an instant classic, on and off the track.

Three years later this legacy led to the Air Max 90, which took its original concept literally to the max. The frame around the air was designed to add support but was brightly coloured to bring even more attention to the radical design of visible air. You couldn't miss it.

Over time, the Air Max 90 evolved from a leightweight running shoe into original expressions of style on different playgrounds, at different latitudes. It was an energy that couldn't have been predicted. The Air Max 90 eventually became an icon adapted by athletes, performers and artists.

The AM90 Sound is the documentary of this journey, a tribute to a true icon. Legendary photographer Shawn Mortensen traveled across Europe, intercepting (or following) the frequencies of eight young music talents who share the Air Max 90 attitude in a genuine and personal way. From Paris (Sefyu) to Berlin (F.R. + Rampa), from Rome (Rodion) to Stockholm (Kissey Asplund), London (Maniac), Barcelona (Golden Bug), Amsterdam (Shinedoe), up to Moscow (Mujuice): each city with a different style, voice and landscape. Each artist a different soundtrack.

The end result of this experience lives in eight video clips, eight unreleased vinyl records produced in collaboration with the artists' record labels, an exclusive photo reportage, and an exclusive video documentary.