Music, Style & Culture

First On: I Ching

A fusion of classic styles of pop with an experimental edge to boot.

Name: I Ching
Based: London
Listen at: iching.bandcamp.com

It seems like virtually every other act we write about in First On has a clear, well-constructed visual identity. A single, or a series of images that give you a thorough suggestion of what will emerge from the speakers once you hit play. I Ching are no different. Yet to show their faces in promo pictures, they work with eye-catching collages for artwork and symmetrically-skewed black-and-white footage for their music videos.

The visual stuff suggests a fusion of classic styles of pop with an experimental edge to boot. And indeed, by the time ‘Drive’ hits its full stride, that’s essentially what we’re given. The London group blend ghostly synthetics with a rapid, ever-evolving pulse. It’s the sort of sound that might not immediately entice, however on a full-length or a live set, you could see yourself devoting every one of your thoughts to what’s in front of you.