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Jack White Not Happy With Coca Cola Ad

Jack White has moved to put distance between him and a new Coca Cola ad which uses his James Bond track 'Another Way To Die'.

Posted 15th September 2008, 12:12am in News, by DIY News Desk
The White Stripes Jack White has moved to put distance between him and a new Coca Cola ad which uses his James Bond track 'Another Way To Die'.

The duet with Alicia Keys was penned by White for the upcoming Bond film Quantum Of Solace. As part of the promo for the film, Coca Cola have rebranded Coke Zero as Coke Zero Zero 7 (see what they did there? - Ed), and used the track as backing for a TV ad publicising the change.

However, White's management have issued a statement claiming White had no part in the decision to license the song.

"Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film 'Quantum Of Solace', not for Coca Cola," read the statement. "Any other use of the song is based on decisions made by others, not by Jack White.

"We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."
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