Watch: Purity Ring Unveil ‘Lofticries’ Video


The song is taken from the band's debut album 'Shrines', out now through 4AD, ahead of some live dates in the UK this month.

Posted 12th November 2012, 3:49pm in News, by Jake May

Purity Ring have revealed their new video for 'Lofticries'.

Taken from debut album 'Shrines', released back in July through 4AD, the video was directed by AG Rojas - check it out above.

Talking about the video according to Pitchfork, the director said:

"'Lofticries' is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring."

The video comes just ahead of the US duo visiting the UK for three live dates later this month, details of which are below.

20 Scala, London
23 Thekla, Bristol
24 Sound Control, Manchester
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